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Typography and Branding: Crafting Distinct Identities

Dive into the art of typography and discover its pivotal role in creating memorable brands. With strategic font usage, you can craft a brand identity that resonates and leaves an indelible mark.

Task

Mastery of font design nuances for creating unique brands.
A portfolio showcasing a comprehensive brand style that reflects your expertise in typography.
A certificate of completion that affirms your specialization in font branding.
Skills that will enable you to effectively communicate brand information through typography, making you a valuable asset to design agencies and studios.

project

Introduction to Typography in Branding

The Silent Communicator.

The Anatomy of Type and Font Classification

Deciphering letters to understand their impact.

Choosing and Combining Fonts

Crafting harmony and contrast.

Creating Logotypes with Typography

Shaping logos that speak.

Branding Collaterals

Conveying brand ethos across various mediums.

The Evolution of Brand Styles

Understanding the life cycle and transformation of brands.

Course Format

A balanced blend of theoretical online lessons and practical branding projects. Engage in monthly typographic challenges that will unlock your creative potential, benefit from critical review sessions that foster growth, and get inspired by lectures from guest experts in branding.

About the course:
9 Months
Practice
Online

Topics: Typography and Branding

Deadline: 3 months

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